Spectre suffers big drop
Having dropped by 34% and 40% in its second and third sessions, Spectresuffered its biggest fall to date, down 51%. Sony shouldn’t be too worried: Skyfall experienced a similarly hefty dip (down 47%) in its fourth frame, when it faced competition from the final Twilight film.
The arrival of Mockingjay – Part 2 has had a comparable effect on Spectre. After 28 days of release, Spectre stands at £84.3m. Skyfall had reached £85.8m at the same stage of its runand went on to add another £17m, pushing it to almost £103m. That was an exceptionally long tail for a film that pulled in a number of extremely infrequent cinema-goers by the end of its run. It remains to be seen whether Spectre has the same staying power. Competition for the older male audience hots up this week with the arrival of Black Mass and especially Bridge of Spies.
Spectre has now overtaken Titanic (£80.1m, including the 3D rerelease) to become the third-biggest film ever at the UK box office, after Skyfall and Avatar (£94.0m). The big questions now are: can it match Skyfall? Will it crack £100m? And will it beat Avatar?
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